Monday, October 7, 2013

Why Not Copy Commercials?

Steve Jobs once said of Apple, "We have always been shameless about stealing great ideas." Samsung appears to have taken that to heart, developing a reputation for copying Apple's design aesthetic for everything from smartphones to tablets to laptops.

But why stop there? If you're copying the products you're trying to advertise, why not copy the advertisements themselves? Here is Samsung's newly released commercial for their smartwatch, the Gear:

And here is Apple's 2007 commercial for the original iPhone:

Despite the commercials' similarities, the Gear is unlikely to copy the iPhone's success. And while imitation may be the sincerest form of flattery, I somehow don't think the folks in Cupertino are amused.

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